Blog

Introduction

Launching a startup can feel like diving into deep waters with no map. You're brimming with passion and ideas, but clarity? That's harder to come by. For new business owners, building a solid mission and vision is more than just a branding exercise—it's the compass that will guide ever...

The Unexpected Lesson in Business Branding

Have you ever rushed into a business idea, only to realize it wasn’t what you truly wanted? That was my reality when I opened a cheesesteak restaurant in the middle of a recession. As a single mom, Naval Reservist, and first-time entrepreneur, I thought I ...

Starting a new business can be overwhelming. With countless decisions to make and challenges to navigate, having a structured approach is essential for success. That’s where startup success frameworks come in. These proven models help new business owners refine their mission, vision, scoping, and br...

Starting a new business is challenging. With the rapid pace of innovation and the competitive landscape, it's essential to have a clear and compelling mission and vision. But how do you create a mission and vision that resonate with your customers, differentiate your brand, and guide long-term succe...

As a new entrepreneur, building your brand is one of the most important steps you’ll take in your business journey. Your brand is your promise to your customers, it reflects your values, your mission, and your unique selling points. But many entrepreneurs, in their eagerness to launch, make common m...

Starting a new business? The road to success starts with a clear vision and a strong mission. But how do you nail down these fundamental elements? It’s not as simple as just writing a few statements. You need something that resonates, something that inspires your team and attracts customers.

This i...